Wednesday, July 11, 2007

Retail Developers Increasingly Target 'Active Adults' in Lifestyle Communities

In the retail industry today, there's a lot of talk about the "aging baby boomer" population; what effect will their retirement have on the economy? When will they retire? How will they live when they retire? What will they buy?

Of particular interest is the growth of so-called "active adult communities," designed to serve the 55+ age group and that include retail as an integral part of such development. CoStar spoke with three executives with firms that are active in this segment, including Pulte's Del Webb communities, The Villages of Florida, and Inland real estate to learn more about the retail requirements of this population - changes to community and shopping center design or retail tenant mix in response to generational changes.

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